“ONLINE-MARKETING” IS A GENERIC TERM DESCRIBING THE FOLLOWING MARKETING PRACTICES:

  • Websites – Design and structure
  • Display Advertising – Google Adwords
  • Online Video Advertising – Youtube
  • Search Engine Marketing (SEM)
  • Search Engine Advertising (SEA)
  • Search Engine Optimization (SEO)
  • Content Marketing
  • E-Mail-Marketing
  • Affiliate-Marketing